In view of the fact that our goal is on the top best paying jobs in advertising, it is important we note here that advertising entails the planning, creation, and distribution of advertisements.
Other points in this regard are promotions for a company, product, or service in order to reach a specific audience and convert them into customers.
Working in marketing, you identify your target audience and educate them on the benefits of your product. You investigate market and sales trends and devise novel ways to communicate with customers.
Advertising careers are booming, with a better-than-average job outlook in the coming years. Advertising jobs come in a variety of shapes and sizes. Social media marketing jobs, for example, entail managing a brand’s customer-facing online accounts.
Advertising analytics jobs entail analyzing marketing trends to determine what is and isn’t working. Outbound and inbound marketing are also careers where you work to gain a customer’s attention through various media.
The majority of advertising jobs require or prefer candidates with a bachelor’s degree in marketing, communications, or business. An MBA is also a popular advanced degree for many marketing managers.
You should concentrate on written and verbal communication, data analysis, and website management skills during your education. These are useful for employers looking for advertising team members.
On the job, you will also learn a variety of skills, such as how to use analytics software and manage social media accounts. The best-paying advertising jobs and managerial positions will almost certainly require several years of experience.
Is Advertising Less Competitive?
The reality of advertising is that the field is so competitive, and there are limited open positions, that landing a job in the modern ad business is as difficult as landing a major account. Even internships are difficult to come by, and that path is far from obscure.
So, what can you do to get a leg up on your competition if you are a journalist or other media professional looking to transition? It is all in the pitch, as they say in advertising, and your first client is yourself. We spoke with industry experts to learn how to get your best foot in the door.
One of the best things you can start doing is developing yourself and studying the agency you want to pay attention to. You can land yourself among the best-paying jobs in advertising depending on your skills.
Is Advertising Hard in College?
Advertising is one of the most straightforward majors available. In fact, College Vine ranks it sixth among the easiest majors. However, it can be difficult for students who lack creativity, communication, research, and management skills.
Advertising majors study for 12 hours per week on average. Before we proceed, it is important to note that just because advertising is a simple major does not guarantee that you will pass a bachelor’s program in advertising right away.
Failure is very likely if your eyes are not fixed on the prize. When it comes to taking core courses as an advertising major, you will need to devote a significant amount of time to exploring and mastering various principles.
You may encounter the following core courses:
- Advertising strategy
- Writing for advertising
- Analytical data
- Sales of digital media
- Advertising principles
Advertising majors must select the appropriate minor in order to have a well-rounded college experience and a more well-rounded degree.
Choosing one that complements the major allows degree-seeking students to gain additional knowledge and skills that can make them more marketable in their preferred specialization.
How Do I Get a Job in Advertising?
The natural path is to pursue an undergraduate or graduate degree in advertising or mass/media communications. There are, however, certificate programs to supplement other related degrees such as an MBA with a marketing major, a journalism or creative writing degree, etc.
Several online courses, such as those offered by Coursera, allow students to get a head start on their degree without having to attend on-campus classes. As a result, there are formal opportunities to become acquainted with the advertising framework.
However, the field is extremely competitive, and job opportunities are typically limited to a few television or radio stations, newspapers or magazines, and advertising agencies. To get an advantage in finding a job and entering its world, you must be proactive – how to shine above the rest?
You see, it is critical to get into the system before you get into the system. If you are fortunate enough to find a job at an agency, the next best thing is to find an internship position at one.
You should also look into working in a company’s or organization’s advertising department or with an in-house advertising body. Though not recommended for practical reasons, even unpaid internships eventually pay off due to the experience and contacts gained.
If you are that eager, you can also work to laterally shift roles within an organization. Look for opportunities to assist the sales team with promotional campaigns or events, and manage as much as organize sales programs.
However, other things could be to offer your creative expertise in your spare time, keep track of your contributions and build your portfolio as you go. It is likely that you’ll be able to use it to supplement your advertising job application.
15 Best Paying Jobs in Advertising
Here are the 15 best paying jobs in advertising;
- Corporate communicator director
- Marketing research director
- Director of email marketing
- Director of digital marketing
- Content marketing director
- Product marketing manager
- Demand general manager
- Brand marketing manager
- Data scientist
- Director of public relations
- Media director
- Senior copywriter
- Art director
- Search engine optimization manager
- Web producer
1. Corporate Communicator Director ($77,000 to $173,000)
This is one of the best-paying jobs in advertising. Corporate communications directors are in charge of developing a company’s messaging and ensuring that it is delivered through press releases, corporate speeches and presentations, internal communications, media responses, and other means.
However, they frequently lead a team that writes, develops, and implements the communication strategy they devised (for example, they might manage PR or communications managers).
Again, corporate communications directors typically have a bachelor’s degree (many have MBAs or advanced business degrees) and extensive experience in public relations, media, and/or communications.
2. Marketing Research Director ($74,000 to $157,000)
To create a solid marketing strategy, marketers must first understand their market and customers, and it is where the marketing research director comes in. Marketing research directors usually supervise a market research team as they analyze the company’s industry, competitors, and customers.
Nonetheless, marketing research directors typically collaborate with a variety of teams and departments across the organization, sharing insights, making recommendations, and developing guidelines to optimize marketing efforts and ensure the overall marketing strategy is on track.
It is one of the best-paying jobs in advertising, and it is a highly quantitative and analytical role. Most directors have a bachelor’s degree (or higher) in marketing or a related field, as well as extensive experience in marketing analytics and research.
3. Director of Email Marketing ($58,000 to $161,000)
One of the cardinal rules of marketing is to “get people where they are,” and for many people, that place is their inboxes. The directors in charge of email marketing are in charge of creating and implementing an email marketing strategy in order to connect with customers, raise brand awareness, and drive traffic, engagement, and/or sales.
Interestingly, email marketing is one of the best paying jobs in advertising, and they frequently oversee a creative team (which may include copywriters, designers, and web developers) to craft the emails, as well as an analytics team to constantly optimize the email campaigns for better results.
However, email marketing directors typically have seven to ten years of experience in email marketing as well as additional experience in design, marketing analytics, and/or content development.
4. Director of Digital Marketing ($60,000 to $148,000)
Digital marketing directors are in charge of leading a company’s digital marketing strategy, increasing brand visibility online, and driving conversions and revenue from digital campaigns.
Typically, the director of digital marketing develops the overall digital marketing strategy, which may include digital advertising campaigns, social media marketing, email marketing, search engine optimization (SEO), and other activities, and then supervises a team of marketing managers to put that strategy into action.
As one of the best-paying jobs in advertising, the director of digital marketing also monitors campaign analytics and adjusts the strategy as needed to achieve the best results for the brand.
Directors of digital marketing typically have extensive experience (10 years or more) in a variety of digital marketing modalities and, because digital marketing is constantly changing, are expected to stay current on the latest trends, tools, and best practices.
5. Content Marketing Director ($56,000 to $139,000)
Content marketing directors are in charge of everything content-related, including content strategy, content development, content scheduling, and content marketing, as well as managing content creators, and this makes it one of the best-paying jobs in advertising.
Amazingly, depending on the business and content strategy, they may be in charge of written content (such as blog posts and ebooks), video content, and social media content.
Most content marketing directors have a bachelor’s degree or higher and began their careers as content creators (for example, a content marketing director for a business with an editorial content strategy may have started off as a writer or editor).
They advance to the director level as they gain experience managing direct reports, teams, and strategies.
6. Product Marketing Manager ($60,000 to $130,000)
When a company introduces a new product, they want their customers to not only be excited about it, but also fully comprehend how it works, what features it provides, and what benefits they will derive from using it.
Product marketing managers work on new product research, positioning, messaging, and launches as well as ongoing marketing efforts.
However, it is one of the best-paying jobs in advertising, and they are in charge of creating and implementing marketing strategies that generate excitement and communicate the functionality, features, and benefits of a new product to customers in an easily digestible and understandable manner (and helps salespeople do the same).
In the same vein, product marketing managers typically work for technology or software companies (where product features are typically more complex) and have at least a bachelor’s degree in marketing or a related field.
7. Demand General Manager ($59,000 – $117,000)
This is one of the best paying jobs in advertising. It is a multifaceted role that encompasses any marketing initiative or effort that could be classified as “generating demand” for an organization’s product or service, whether those efforts are B2C (geared toward individual people) or B2B (geared toward businesses).
Their responsibilities can range from generating new leads via a content campaign to creating buzz around a new product launch via influencer marketing partnerships to developing loyalty programs to convert first-time customers into repeat customers.
Demand generation managers typically have extensive experience in a variety of marketing roles and are at ease wearing multiple hats and shifting between platforms and strategies.
While a bachelor’s degree can help you get your foot in the door, it is not required if you can demonstrate your ability to produce results.
8. Brand Marketing Manager ($49,000 – $107,000)
The “brand” of a company is how it is perceived in the market. It is one of the best-paying jobs in advertising, and they are essentially the “keepers” of a company’s brand.
They manage the brand strategy, ensuring that the products, marketing campaigns, events, and other initiatives they manage are consistent with how the company wants to be perceived—and received—by their target demographic.
While much of the job is creative, brand marketing managers must also analyze the success of various initiatives and look for ways to improve future efforts, so analytical skills are required as well.
Brand marketing managers typically hold a bachelor’s degree in marketing and have three to five years of experience in a more junior brand marketing role.
9. Data Scientist ($92,500-$138,500)
Data scientists collect, validate, and interpret data in order to provide useful information to their employers.
They assist organizations in identifying patterns and trends in their data in order to provide information about profitable opportunities, necessary improvements, and potential innovations.
The data scientists obtain from the records they collect assists businesses in making critical decisions in areas such as product development, sales and marketing techniques, and client retention.
Data scientists are highly educated; the majority have master’s degrees or higher, and many have doctorates.
Data scientists contribute significantly to organizations in a wide range of industries, including pharmaceuticals, manufacturing, and banking, and this makes it one of the best-paying jobs in advertising.
10. Director of Public Relations ($57,500-$133,000)
Being a director of public relations is one of the best-paying jobs in advertising. Its primary responsibilities are to develop and implement public relations strategies that aid in the maintenance of a company’s or client’s public image.
Other responsibilities include developing professional relationships with local or national media, writing press releases, coordinating interviews, organizing photo shoots, and participating in various opportunities to improve a client’s image.
A public relations director can work in a variety of industries, including hospitals, universities, corporations, law firms, talent agencies, and government agencies.
A bachelor’s or master’s degree in public relations, communications, or a related field, as well as significant professional experience, are typically required to become a director of public relations.
11. Media Director ($50,000-$104,000)
A media director coordinates the creation and distribution of marketing materials, press releases, and advertising campaigns for an advertising agency or marketing department, and this makes it one of the best-paying jobs in advertising.
However, working with clients to determine an appropriate campaign strategy for products or services, as well as cost estimates for the finished campaign product, are among your responsibilities.
You also collaborate with the account management and art departments, directing the creation of marketing materials and overseeing all aspects of the campaign, such as photo and commercial shoots, media purchases, and communication with media contacts.
12. Senior Copywriter (Annual salary range: $68,500-$98,500)
If you are a copywriter, then you have landed yourself one of the best-paying jobs in advertising. A senior copywriter is an experienced copywriter who works for an advertising agency or marketing firm.
Your job is to work with the associate creative director or creative director to create compelling copy for ad campaigns and marketing pushes.
You create written content to meet the client’s needs or desires for their campaign, and you make sure the tone matches the visual and campaign messaging.
Before deciding on the finished copy that will be used to advertise the product, you present drafts to your supervisors, who may recommend changes.
13. Art Director ($60,500-$91,500)
An art director is the head of a company’s art department, and one of the best-paying jobs in advertising.
Your responsibilities and duties as an art director include supervising all visual art-related tasks and projects for your departments, such as publication layouts, photography, or advertising images.
You train your team’s junior members, delegate responsibilities to them, and ensure that their projects are completed on time and within budget. You are accountable for everything your team produces in this management position.
To meet project requirements, you must collaborate with other teams within the company.
14. Search Engine Optimization Manager ($51,500-$86,500)
Your primary responsibilities as a search engine optimization manager are to develop and implement a company’s SEO strategy.
You collaborate with marketing and sales managers to determine your company’s goals and then direct your department to carry out tactics to achieve those goals.
These strategies include developing web-optimized content for a website, creating a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving search engine results performance.
You also assist in the hiring and training of new writers and content developers.
15. Web Producer ($52,500-$81,000)
A web producer is in charge of the content on a website. As one of the best-paying jobs in advertising, their responsibilities may include creating, editing, and placing a site’s media elements. They also decide how to provide the best user experience possible.
To improve search optimization, a web producer frequently collaborates with other content and marketing specialists. Web producers who work for a larger website may specialize in a specific area, such as graphics, music, or user experience.
The reality of advertising is that the field is so competitive, and there are so few open positions, that landing a job in the modern ad business is as difficult as landing a major account. Even internships are difficult to come by, and that path is far from obscure.
Advertising is one of the most straightforward majors available. In fact, CollegeVine ranks it sixth among the easiest majors. However, it can be difficult for students who lack creativity, communication, research, and management skills. Advertising majors study for 12 hours per week on average.
The natural path is to pursue an undergraduate or graduate degree in advertising or mass/media communications. There are, however, certificate programs to supplement other related degrees, such as an MBA with a marketing major, a journalism or creative writing degree, and so on.
Advertising clearly has a lot of the best paying jobs you can ever think of. No matter how long you have been in the advertising industry, the key to landing (and keeping) one of these lucrative roles is to maintain a student mentality and commit to learning and professional growth.
Go ahead and arm yourself with the requisite ideas churned out from the 15 best paying jobs in advertising. Perhaps, you can learn to adapt, you will have a long and prosperous marketing career ahead of you.